|Dear Internet visitor,
My intention is
to help you own a profitable Internet
Internet Home Business course that will help and guide
you to start off your Home Business on the Internet.
WHAT YOU WILL LEARN
If you have read all 27 Internet Income
Course lessons prior to this one, you should have a
pretty good handle on Internet Marketing by now. If you
have been putting the principles discussed in this
course into practice, you should also have some good
experience by now. In this lesson, we turn our focus on
how to be more efficient in doing what you are doing.
Now is the time to start thinking of your efforts as a
system. It’s time to fine tune that system into an
efficient money making machine.
CLOCKS AND SHOES AND
BROOMS MAKE MONEY
Many people labor under the
misconception that you have to be brilliant--or at least
quite smart – to become wealthy. But you do not. The
secret to financial success is not necessarily
intelligence, but rather efficiency. Many
extraordinarily brilliant people have been poor all
their lives, while many people with only average
intelligence have amassed great fortunes.
An example of the former is John Harrison (1693-1776),
the clock maker. King Charles II founded the Royal
Observatory in 1675 to solve the problem of keeping
accurate time and finding longitude at sea. In 1714, the
British Government offered £20,000 for a solution which
could provide longitude to within half-a-degree (2
minutes of time). John Harrison, a working class
carpenter, invented a very accurate clock that could be
used at sea (no pendulum involved to be affected by the
rocking of the boat) to solve this problem. The British
Government, however, found excuse after excuse for not
awarding him the prize. He was over 80 years old and
near death when he finally received the money. Despite
his brilliance, over 80 years of his life were lived in
In contrast, Seth Thomas (1785-1865), a Connecticut
manufacturer, who contributed nothing significant to the
science of time-keeping, amassed a huge fortune
efficiently manufacturing clocks designed by others.
Thus, the trick is not to build a better clock, but to
sell clocks more efficiently than the next guy. The
trick is not to build a better mouse trap, but to sell
mouse traps efficiently.
Many fortunes have been made selling clocks as well as
other ordinary, everyday items, such as shoes and
brooms. Everybody wears shoes and every floor needs
sweeping, at least occasionally. The more ordinary the
item--the more it is used by more people--the more you
can sell it.
Thus, to be successful in Internet Marketing, you need
not create any brilliant new products or strategies;
rather you simply need to efficiently employ the proven
strategies to promote available products.
WHAT IS EFFICIENCY AND
HOW DO YOU GET IT?
It is the person who counts his or her pennies who
accumulates wealth. Efficiency is, as much as anything
else, paying attention. Efficiency is counting and
measuring and knowing where your resources are coming
from and where they are going.
Simply stated, the notion of efficiency has to do with
comparing what you put into something with what you get
out of it. Generally speaking, what you put into
something is time, energy, and money. What you get back
is often referred to as “production” or “return.” In
Internet Marketing, the ultimate “return” you seek is
profit from sales.
To create an efficient Internet Marketing System, you
seek to increase your profits relative to the time and
money that you invest. You do this by paying attention
to each facet of your Internet Marketing system.
CREATING A SYSTEM
You can’t even begin to think about
efficiency until you start thinking of your Internet
Marketing efforts as a system. Take a blank piece of
paper and draw a box in the middle of it. On the left
side, draw arrows pointing into the box. On the right
side, draw arrows coming out of the box. Now, think of
this box as your Internet Marketing System. The arrows
going in represent time, energy, and money. The arrows
coming out represent profits (in this case, money from
commissions). The value of the profits coming out
relative to the time, energy, and money going in gives
you the ultimate measure of the efficiency of your
Do not be distressed, however, if you see that, time and
energy aside, you have more money going in than you have
coming out right now. This will be the case for many of
you and here is why: There are two kinds of time that go
into your system. Over one of the arrows going into the
box in your drawing, write “My Time.” Over another of
the arrows going into the box in your drawing, write
“Passage of Time.” Not only do you have to put in your
time and effort building a good system, but then you
have to wait for the “passage of time” for your efforts
to produce results. This “passage of time” is something
that has to go into the system before it will work
properly. This passage of time is necessary for your
Website to be noticed, both by the search engines and
others who may link to you, and is necessary for your
other promotional efforts to accumulate into a “critical
mass.” That is, it takes time to get enough ads and
other promotional material “out there” floating around
(on Websites and in people’s e-mail inboxes, for
example) to begin to take effect.
As time passes, however, you hope to see the profits
coming out of your system increase relative to the time,
energy, and money that you put into the system. To
ensure a constantly accelerating increase in return, you
should be constantly improving the efficiency of your
FINE TUNING YOUR SYSTEM
Grab another sheet of paper and draw a bigger box on it.
This box, again, represents your Internet Marketing
System, only this time we are going to write inside the
box. You need to sketch out the components of your
Internet Marketing System. While there are many
different approaches to Internet Marketing, the most
common type of system focuses on a Website--your
Website. Draw a rectangle inside your system box to
represent your Website.
On your Website, you will certainly have some product
links. Draw some symbols inside your Website to
represent these product links. Then, draw some
right-pointing arrows from these links out of your
Website and on out of your system to the right. Place a
“$” at the point of these arrows. Selling products from
your Website links is a successful event. It produces
the ultimate return of commissions. This is a good
thing. You like these arrows!
Not everyone who visits your Website will buy a product,
however. The ratio of people who buy a product from your
Website to the total number of people who visit your
Website is a measure of the efficiency of your Website
in selling products. If you have a poor ratio, you will
want to improve the effectiveness of your Website to
Let’s back up a step. Draw another symbol in your system
box (away from your Website) to represent your search
engine ranking. Then draw an arrow from your search
engine ranking to your Website. The higher your search
engine ranking; the more people who will visit your
Website. If you have a low search engine ranking, you
will want to work to improve it.
Now draw yet another symbol inside your system box to
represent one of your ad campaigns. Draw an arrow from
this symbol to your Website. Then draw arrows connecting
the arrows that represent time and money coming into
your system box to this symbol. The amount of money
flowing into this ad campaign compared to the number of
visitors coming from it to your Website measures the
efficiency of this ad campaign.
Notice, however, that no matter how efficient your ad
campaign may be, if your Website is not efficient at
converting these visitors into sales, your overall
system is not efficient. Or, consider the reverse. Your
Website may be very efficient in converting visitors to
sales, but your ad campaign may not be sending enough
visitors for the money you invest in it. It is important
to analyze the inner workings of your system to know
which parts need attention the most.
GETTING THE MOST FROM YOUR
Numerous studies have shown that it takes several
“exposures” before a consumer will buy a product. Your
system should be designed to deal with this reality. You
are setting yourself up for disappointment if you
believe you will sell enough products to first-time
visitors to make a profit. This rarely happens.
Thankfully, there are ways to overcome this problem.
Realizing that most of your first-time visitors will not
buy from your site is the first step toward becoming a
true Internet Entrepreneur. You have expended resources
to get these visitors to your site. Those time, energy,
and money arrows pointing into your system go, for the
most part, to getting traffic to your site. An efficient
system will make the most of this traffic. An efficient
system will eliminate waste. It is downright wasteful to
let these visitors leave your site--most likely never to
return--without getting some sort of hook in them.
If these first-time visitors will not buy, perhaps they
will join. Your site should have a newsletter signup and
your site should be designed to entice your visitors to
join your newsletter. The great advantage of having a
newsletter is that you can continue to expose a visitor
to your products through your newsletter content, which
you can send out periodically. This way, you can achieve
the number of exposures necessary to maximize sales of
Yet another strategy you can employ is to have a
“back-end” system. Give your visitors the opportunity to
join a program, such as the SFI affiliate program, and
you have yet another way to profit from them.
Sophisticated multi-tier affiliate programs, such as the
SFI Marketing Group opportunity, provide a means for you
to profit from a visitor over and over again for years.
Not only do you get a commission from what that new
affiliate buys, but also from what he or she sells--and
from what is bought and sold by the affiliates that he
or she brings into your Powerline!
You should also consider employing an “exit fee” for
your system. Everyone who comes to your site has to
leave your site somehow. Even those that do not buy or
join anything may not be a total loss. You can become an
affiliate of a search engine such as Overture.com and
place a search box on your site. For everyone who uses
the box to search the Internet, you receive a small
commission. Those visitors who do not find what they are
looking for on your site will be looking for the nearest
search engine to keep on looking. Why not put this right
on your site (in the appropriate place, of course, so as
not to cause a premature exit of your site) and grab
back a little of your investment in this visitor. If
this visitor cost you $0.07 to get to your site, by
earning back $0.02 cents when they leave, you have
reduced the cost of that visitor to only $0.05 cents and
thus improved the overall efficiency of your system.
Your system should focus on having information (and
selling specific products related to that information)
on the “front-end” with the newsletter and affiliate
program options (such as SFI) on the “back-end.” Then
you should also have an “exit-fee” strategy. Remember
that you attract visitors into your system with
information. You also trigger their need for a product
or service with information. You take advantage of their
continued search for information when exiting your site.
For this process to work, your system has to be
streamlined with respect to the flow of this
Single-subject Websites work better than crowded
hodge-podges of various banners and links. Thus, if you
want to promote more than one thing at each level, you
should consider using multiple Websites--or at least
multiple entry points (pages) into your Website. You
should have one entry point for nutritional products,
another for Internet and phone services, and yet another
for informational products. Each of these entry points
should follow distinct paths designed in light of the
information that attracted the visitor in the first
It is fine to let one Website (or entry point) be the
“back-end” for another Website or entry point; but, if
you do this, make sure that “flow” is preserved. Do not
distract your visitor with a new type of product or
service until they have had every opportunity to buy the
primary product or services that corresponds to their
entry point and the information that attracted them.
As with all things, direction and timing are crucial to
efficiency. Do not lose sight of the directional flow of
your system. Do not lose sight of the timing involved in
To be profitable, you should take a
systematic approach to Internet Marketing. Being
systematic means counting, measuring, and comparing what
goes into your system; how it flows through your system;
and the return that flows out of your system. It means,
as much as anything, paying close attention to what you
are doing and what is happening as a result of your
efforts. If you are not getting the results you desire,
identify the part of your system that is failing to
perform to expectation and then fine tune it. Always be
striving to fine tune your entire system to achieve
greater efficiency. An efficient system is the key.
Brilliance is not required. Luck is not required.
Efficiency is required.
WHAT’S COMING NEXT
In our next lesson, we will discuss some
of the obstacles to success in Internet Marketing and
provide insights and tips to overcome them.
by George Little
Copyright (year) Panhandle On-Line, Inc.
License granted to Carson Services, Inc. for
distribution to SFI affiliates. No part of this work may
be republished, redistributed, or sold without written
permission of the author.
For more information on the Internet Income
Course and other works and courses by George Little, see
For Web Hosting services specially designed for
SFI affiliates, see www.profitpropulsion.com.
>>> Back To Course List <<<
Dear Internet friends,
We offer the most legitimate
Internet Home Business Opportunity to
help you start your own computer based
Internet home based business and earn
extra money online safely, from the
comfort of your own home!
Click here to register
and start you own Internet Home Business
and get your free
"Secrets of Internet