|Dear Internet visitor,
My intention is
to help you own a profitable Internet
Internet Home Business course that will help and guide
you to start off your Home Business on the Internet.
WITH THE YAHOO! SEARCH ENGINE
WHAT YOU WILL LEARN
In this lesson you will learn how to
submit a Website to Yahoo!
FIRST AND UNIQUE
the original search engine on the Web, continues to be
unique among search engines and directories. Yahoo
listings are maintained by humans rather than
algorithms. Each site submitted for inclusion is
accepted or rejected by a Yahoo editor who actually
views and evaluates the site.
This is in contrast to other search
engines, which often use automation programs (called
spiders) to gather site information for the listings, as
well as to evaluate and rank sites.
Because of the limited time available
for editors to make choices about all submitted sites
and a desire to keep the directory unique, Yahoo is
quite picky about the sites it includes. Thus, having
your site in Yahoo's site listings is a coveted
accomplishment, especially since Yahoo generally ranks
as the most visited search engine on the Internet.
You should NEVER use any type of
automatic submission software or service to submit your
site to Yahoo They build their directory by hand on
Yahoo's end, so you should submit your site by hand on
your end. However, the most important factor affecting
the review of your site by the Yahoo editors is whether
you have a high quality site with original content.
MATCHES VS SITE MATCHES VS WEB PAGE MATCHES
In order to properly submit your
Website to the Yahoo search engine, you should first
have some understanding of how Yahoo works. When you
input a search into Yahoo, you can get up to five kinds
of results: Inside Yahoo Matches, Sponsor Matches,
Category Matches, Web Site Matches, and Web Page
The first two, Inside Yahoo Matches
and Sponsor Matches, are not relevant to our discussion
because a site submitted for inclusion in the Yahoo
directory is not listed within these two categories.
Therefore, we'll cover only the three categories that
matter—Category Matches, Web Site Matches, and Web Page
The difference between Web Site
Matches and Web Page Matches is that Web Site Matches
include only sites listed in the Yahoo directory. Web
Page Matches pull results from one of the spider-based
engines (Google.com at the time of this writing) to
supplement the Yahoo Web Site Matches.
So, even if your site is not listed in
Yahoo as a Web Site Match, it may be found in a search
through Yahoo if it is listed in Google. Since you have
to click on Web Page Matches link to see this list of
results, however, it is important to have your site
listed on Yahoo (as well as Google) if you can obtain a
Yahoo displays Category Matches before
the Web Site Matches and Web Page Matches (and after
Inside Yahoo Matches and Sponsor Matches). If the search
word or phrase is in the category name, that category
will be included in the results of a search. As most
people click on a category if one shows up, it is
important in preparing your submission to Yahoo to
select a category that includes your most important
keyword or key phrase.
Thus, when people search with your
main keywords or phrases, they will be presented with,
and likely click on, a category that includes your site.
When they get to the category listing, they will see
your site, provided it ranks high enough to show on the
first few pages of the category listing.
Yahoo is able to create Category
Matches because it groups the various Websites in its
directory under various subject headings, thus creating
a hierarchy of categories. The broad initial categories
are divided further and drill down into more and more
specific subject areas.
For example, Web sites dealing with
the subject "business opportunity magazines" are found
in the following hierarchy:
Business and Economy > Business to
Business > Business Opportunities > Magazines
As another example, should you
register a domain name to house a doorway page for your
main SFI affiliate site, the drill down to the category
for such a site on Yahoo is:
Business and Economy > Business to
Business > Business Opportunities > Network Marketing
> Carson Services, Inc. > Six-Figure Income Marketing
Group > Independent Distributors
Sometimes, you may have difficulty
finding a category to match your particular subject.
Recall the example of a doorway page listing senior
discounts discussed in an earlier lesson in this course.
If one were submitting such a site to Yahoo, there would
be a problem picking the right category. When you search
for "senior discounts" on Yahoo, no Category Matches
occur. This is because that particular phrase does not
appear (at the time of this writing) in any Yahoo
On the other hand, 17 Site Matches
show up when you search for "senior discounts." Those 17
sites are organized under 15 different categories! (Note
again that none of those 15 categories show up as
Category Matches when you make that search, but when you
look at the Site Matches, you see the categories under
which those sites are individually organized.)
The most relevant site for "senior
discounts" shows up in this category:
Society and Culture > Cultures and
Groups > Seniors > Web Directories
However, some of the sites which show
up for "senior discounts" in the Yahoo Site Matches are
in the following categories:
Recreation > Travel > Seniors >
Business and Economy > Shopping and
Services > Health > Senior Care
Business and Economy > Shopping and
Services > Coupons > Discount Cards
And 11 more categories, which we will
not list here.
Many sites listed in Yahoo are only
listed under one category (even though they may
logically fit under several different categories). Other
sites are listed under two different categories when
they fit well under both categories. In the situation
above, however, Yahoo lists the "senior discount" sites
across 15 different categories. This means that there is
no way you could drill down through the Yahoo categories
to find a place where all senior discount sites are
This is a situation in which you may
want to suggest a new category to Yahoo. A good proposal
Business and Economy > Shopping and
Services > Seniors
Yahoo does provide an area where you
can propose new categories. However, the directory
receives tons of suggestions daily, so don't count on
having Yahoo act on your suggestions automatically. You
would have to convince the editors at Yahoo that the
directory would be improved by adding such category—and
you would have to do so within the limited communication
available. You would also still have to select an
existing Yahoo category for your site in the very likely
event that your suggestion for a new category is
Even among the existing categories,
the Yahoo editors—being human—may or may not accept the
category you have chosen for your site. Picking the most
appropriate category in your submission, however,
improves your chances of inclusion and will affect the
traffic you receive if included in the directory. You
make the editors' work easier by submitting your site
under the right category. Thus, they will look more
favorably on your site in the review process.
Take the time to become familiar with
the Yahoo categories relevant to your site. Choosing the
correct category while submitting your site is crucial,
both for your chances of inclusion in the directory and
for strategic placement of your site within the
directory, if included.
SUBMITTING YOUR SITE
Now that you're familiar with the
process of picking the right category for your site,
you're ready to select the Suggest A Site link FROM THE
CORRECT YAHOO CATEGORY to begin your site's submission
process. Just drill down through the categories from
Yahoo's main page until you come to the appropriate
category for your site. Then, on that page, select the
Suggest A Site link. (It's down at the bottom of the
You'll now see a page where you can
choose between a Standard Submission and Yahoo!Express.
The Standard Submission is free. Yahoo!Express costs
$299 (at the time of this writing; $600 for adult
content sites). For commercial sites, that fee will be
charged on a per year basis. That is, each year after
your commercial Website's inclusion in the Yahoo
directory, Yahoo will review your site and charge you
another $299 for your site's continued inclusion in the
commercial directory. This yearly charge went into
effect for commercial sites submitted through
Yahoo!Express after December 28, 2001.
Note that Yahoo!Express does not
guarantee you a listing in the Yahoo directory! It's
pretty darn arrogant of Yahoo to take $299 from you and
then reject your site, but they will do just that if
your site has no original content or is unprofessional.
Also, there is no refund if your site is rejected! Yahoo
gets away with this because of the unique
traffic-generating capabilities the directory and search
engine is able to provide. It's worth the money just to
have them review your site for inclusion. For your $299,
you get a guarantee that Yahoo editors will look at your
Website within seven business days and make a decision
one way or the other to include your site.
Prior to February of 1999, all
submissions to Yahoo were reviewed without charge. The
submissions became so numerous that the existing staff
could never review even a significant portion of them
within a reasonable time. Thus, Yahoo!Express submission
was created to generate the funding for the additional
staff needed for timely review of the submissions.
Yahoo!Express is required for
commercial sites and available for all sites.
After selecting your submission
method, you are asked to confirm a number of things
about your site. The most notable of these confirmations
(at the time of this writing) is as follows:
"My site contains substantively unique
content that is not already accessible from the Yahoo
directory. (For example: a user who submits multiple
URLs to the same content is not submitting substantively
unique content.) "
This is a warning that you will waste
$299 if you submit multiple pages with only minor
details changed or try to submit a doorway page or a
banner page that has no unique content. Take heed. Yahoo
likes only quality sites with unique content. If you do
not have one yet, do not waste your money on the
After you complete this section by
checking all the boxes to confirm things about you site,
you will proceed to a page where you'll provide your
site title, URL, geographic location, and a description.
(If you have not already done so, read the previous
Internet Income lessons about preparing keywords,
titles, and descriptions before completing this part of
the submission process!) Follow the same principles as
discussed in these lessons about meta tags.
Remember, Yahoo doesn't use the meta
tags, but it does use what you submit here. Be sure to
take care to match your keywords with the desirable
Yahoo category names as well as desirable search terms.
Also, note that Yahoo list its sites alphabetically by
title (for the most part). Remember that when choosing a
title. However, obvious attempts to artificially gain
alphabetical advantage (such as "AAA Discounts") are
disfavored by Yahoo.
Next, you'll be asked to provide a
login name and contact information. The final section is
for additional information. There have been situations
where submitting some additional information got sites
listed on Yahoo within a couple of days (even though it
was submitted through the standard submission, which
usually takes weeks).
In one instance, the site host was
scheduled to make a public appearance with a celebrity
to promote the site. Making that known to Yahoo made for
a fast and favorable determination. Thus, it's a good
idea to use the Additional Information box to submit any
information that may add to the quality and popularity
of the Website but may not be obvious from a review of
IF YOU GET REJECTED?
If your site is rejected by Yahoo,
when should you resubmit? There is a clear answer to
this question: Resubmit your site only when the quality
of your content has been significantly improved. That
is, the only fruitful response to being rejected by
Yahoo is to work hard to improve your site. If your site
has not improved, the mere passage of time or a
different staff member reviewing it will not likely
improve your odds.
As Yahoo generally ranks as the most
visited search engine on the Internet, it is important
to carefully submit your site for possible inclusion as
a Yahoo Site Listing. Make the submission by hand rather
than using an automated service or software. Carefully
pick the category under which your site should be
included and make your submission from that category.
Carefully pick and fill out the site title, URL, and
description. Be sure to add any important additional
information to help in the review of your site.
WHAT'S COMING NEXT
More on Search Engines!
by George Little
Copyright (year) Panhandle On-Line, Inc.
License granted to Carson Services, Inc. for
distribution to SFI affiliates. No part of this work may
be republished, redistributed, or sold without written
permission of the author.
For more information on the Internet Income
Course and other works and courses by George Little, see
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SFI affiliates, see www.profitpropulsion.com.
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