article I'll be dealing with point number 3 - "The quality
of the affiliate program itself" and going through what you
need to look for in a program before joining it. Remember if
you join a poor program you mightn't be getting all the
commission you deserve.
should look for the following qualities when joining an
affiliate program, nearly all good programs have these
sure the website has an established presence online. It's
advised that you look for websites which have been online a
while and are trusted before you join their program. This is
vital as you want to be paid what your owed and paid on
time. Many webmasters have signed up to untrustworthy
programs because of promises the programs made and have
waited months for checks which never arrived.
you'll want to check out an affiliate programs product line.
Each of its products should be a quality high-value one
which you'd use yourself. Don't ever join a program if its
products are bad because it pays high commission. It'll
damage your image greatly if you do and you'll not be able
to recommend other products ever again because people won't
value your opinion. Be sure also that the programs product
list is regularly growing, this will enable you to update
your visitors on new products which they might be interested
vital that the affiliate program has a good commission rate
for all its products, if it doesn't you could be making much
more elsewhere. What is a good commission? Well the answer
to that is tough but generally 20% to 25% of the product
price is what's expected of good programs. I know of
programs offering up to 65% but programs such as these are
good programs operate what's called a two-tier system, this
means that you can create an extra stream of income without
doing anything for the life of the program. It works like
this, every time you refer another webmaster to the program
and that webmaster joins he or she will be constantly acting
like a sales rep for you. This means that every time that
webmaster makes a sale you get what's called a sub-refferal
commission because you were the one that recommended that
person to the affiliate program in the first place. The more
they sell the more sub-referral commission you get. With
this in mind I recommend trying to look for programs with
two tiers. Keep in mind however that the bulk of your
affiliate fees will always come from your own direct
referrals, having two tiers is merely an advantage, it's not
something that's vital.
we've discussed qualities such as the website running the
program, the product line, the commissions and two-tier
programs, but none of the above will matter if the program
hasn't got excellent tracking.
good programs have excellent tracking systems, you want
programs that track visitors to their site using both CGI
and cookies so you always get accredited with sales that
originate from your site.
also want to be able to check your stats in real time, this
will allow you to see what method of promoting your
affiliate link is working best. Another point that you might
want to check out regarding a programs tracking before
signing up is this, how long do they track visitors for?
Some affiliate programs like Amazon will track the visitor
from your site only once and if they leave then come back
the next day and then buy you don't get a penny even though
your site was were the sale originated. Try to look for
programs that track for 30 days or more.
things you might want to check out include: how often do
they send checks out and do you've to earn a certain amount
before a check will be sent out.
there you have it, if a program has all or most of these
qualities then your on to a winner and it's worth putting
effort into it. If it has few of them then don't bother, the
chances are good that your going to be ripped of.