Testing and Tracking Your Marketing Strategies
By Shelley Lowery
Developing and implementing a
strategic marketing plan is an essential part of your success. However,
unless you're testing and tracking your strategies, you may be losing a
great deal of time and money.
You can dramatically increase your sales simply by taking the time to
test and track your results. Not only will it help you to determine
what's working and what's not, but it will also enable you to focus your
efforts on the strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that
produces results for one person may not produce results for you. There
is no 'set in stone' strategy that works for everyone. You must develop
your own style and technique and test your results to determine what
works for you. Below are some ad tracking resources to assist you in
your testing and tracking endeavors.
Ad Tracking CGI Scripts
LnkinLite
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
If you're looking for a simple way to track clickthroughs, then
LnkinLite may be your answer. This free script will enable you to easily
keep track of the number of clicks a specific link receives. Instead of
using your standard link within your advertising, you can use a link
created by this script. It will track the number of clickthroughs and
instantly redirect your visitors to your URL.
Willmaster's ProLinkz
http://www.prolinkz.com/
This powerful script is a link creator, tracker, disguiser and manager
all in one. It will enable you to create uniquely coded links that
redirect to any URL you specify and count all hits and referrers.
Cost - $45.00
AdTrackZ
http://www.adtrackz.com/
This script will enable you to set up an entire ad tracking campaign
including statistical reports for referring URLs, what browsers your
visitors have installed, what operating systems your visitors are using
and much more.
Cost - $47.00
Ad Tracking Services
LinkCounter
http://www.linkcounter.com
A free service that tracks the clickthrough rates of your links. In
addition to tracking your links, LinkCounter hides the URL of the link
destination. This will prevent users from removing or changing your
affiliate ID when visiting an affiliate site through your link.
HyperTracker
http://www.hypertracker.com
The PRO version of HyperTracker contains a number of advanced features
including: unlimited advertising campaigns, tracking of sales and
actions, special scripts that let you promote your own website address
in your campaigns and much more.
Cost - Starting at $10.95 mo. They also offer a free version.
Adminder
http://www.adminder.com
An online tracking system that will enable you to track an entire
advertising campaign. It will enable you to see how many visitors were
generated by each of your ads, keep track of sales that were generated
by each ad and calculates the cost-per-click, cost-per-sale, and
click-to-sale ratios for each ad.
Cost - $19.95 mo. (for a limited time)
Statcruncher
http://www.Statcruncher.com
Statcruncher tracks and reports exactly which ads, banners and links are
producing results. They provide you with access to their powerful
web-tracking system that will enable you to track your ad campaigns 24
hours a day in real time.
Cost - $49.00 yr.
If you'd rather not use any of the products and services listed above,
you can use some alternative methods. Below are some example tracking
methods you can use to track your response rates:
URL
You can track your ads simply by adding some special coding to your URL.
To code your URL, add a question mark followed by a special tracking
code to the end of your web address. Your coded link will still open
your web page. Your code should look something like this:
http://www.yourdomain.com/?ad1
The text after the question mark should identify a specific ad. You can
code it however you'd like.
To view your results, you'll need to look at your log files. Your code
will be displayed within your log files beside your URL.
Email
You can track your email responses to specific ads by using the email
subject. Select a specific word to be placed within the email subject
for each ad. Although you can request that a certain word be placed
within the email subject, many times it won't be supplied. To avoid this
problem, you can create a special email link that will automatically
fill in the subject when clicked on. Your link should look something
like this:
mailto:you@yourdomain.com?subject=ad1
Testing and tracking your strategies is an essential part of doing
business. By concentrating your efforts on strategies that produce
results, you can not only increase your sales, but you'll also save
yourself a great deal of time and money.
Copyright © Shelley Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web
Design Mastery.
http://www.webdesignmastery.com And, Ebook Starter - Give Your
Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com Visit Web-Source.net to sign up for a
complimentary subscription to Etips and receive a copy of the acclaimed
ebook, "Killer Internet Marketing Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
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