| Dear Internet visitor,
My intention is
to help you own a profitable Internet
Home Business.
Here is
Internet Home Business course that will help and guide
you to start off your Home Business on the Internet.
Lesson #2
THE
POTENTIAL OF INTERNET INCOME
WHAT YOU WILL LEARN
In this lesson, you will learn the
three factors which assure us of continued exponential
Internet growth. These three factors are: Moore's Law,
acceptance of digital environments, and convergence. You
will learn how these principles prove that Internet
marketing will have exponential growth and exponential
results for decades to come. You will learn how to best
position yourself as a home-based entrepreneur to take
advantage of the digital opportunities that lie ahead.
MOORE'S
LAW
Moore's Law describes the falling cost
of digital technology. When my daughter was born in
1980, the price of the memory chip for a home PC was
$1,000.00 (not the whole PC, mind you, just the memory).
When my daughter was one year old, the same amount of
memory cost only $500.00. When she was three years old,
the price was $250.00. When she started the first grade,
the same amount of memory cost only $62.50. When she
graduated from high school in 1998, the price of that
same amount of memory had fallen to less that $0.25.
Now, as she begins her junior year in college, the cost
for the same amount of memory as in that original PC is
just pennies. I assure you that nothing else we have
purchased over her lifetime has decreased in cost
anything like that! We, of course, upgraded the amount
of memory we used over the years. Each time we upgraded,
we spent about the same amount of money but got more and
more computing power. So, what really happened was that
our computing power increased by four times every three
years for the same cost.
Gordon Moore, one of the co-founders
of Intel Corporation, made mathematical observations in
the 1960's of the engineering practices which allowed
miniaturization in semiconductor technology. This
miniaturization applies to processors and other computer
components as well as memory chips. What he observed
mathematically is that computers can be made four times
more powerful every three years for the same cost. Some
argue that this same formula has held true for a full
century, if you include the mechanical computers of the
early 1900's and the old-fashioned transistors that
followed.
If you knew that you could get four
times more raw materials every three years with no
increase in cost in a given business, would you want to
get into that business? The overwhelming answer
everywhere is, of course, a resounding "yes!"
All businesses, even traditional brick
and mortar businesses, must market their goods and
services. Because businesses look for the lowest cost to
perform their processes, more and more marketing
information and marketing processes, even for
brick-and-mortar businesses, will become digital.
Moore's Law ensures that Internet
businesses, especially Internet marketing, will continue
to grow and flourish at an astounding rate. Will Moore's
Law continue to hold true in the future? Can engineers
keep making computer chips cheaper? Intel's engineers
assure us that Moore's Law will continue to operate for
several more device generations, if not indefinitely. (http://developer.intel.com/technology/itj/q41998/articles/art_1.htm)
ACCEPTANCE
OF DIGITAL ENVIRONMENTS
The next factor that ensures continued
growth for Internet businesses is the acceptance by
consumers of digital environments. People have taken to
Cyberspace. Despite the many predictions to the
contrary, people have warmed up to digital environments
with enthusiasm. Many Web communities have been formed
and their participants report feeling all warm and cozy
in those digital environments. Participants have
developed a strong sense of identity with some of the
digital communities. As Moore's Law continues to
operate, our technology becomes more and more capable of
producing engrossing digital environments in which even
larger numbers of people will enthusiastically
participate. Online communities are forming in much the
same way that communities have formed in the physical
world throughout history—only much faster. The success
stories of Yahoo! and eBay and others make it pure folly
to think that brick-and-mortar business will go on as
usual, unaffected by the Internet.
CONVERGENCE
The third factor assuring a prosperous
future for Internet entrepreneurs is convergence. Simply
defined, convergence is the coming together of separate
things. Convergence is now occurring at both the
industry level and the consumer level. On the industry
level, computing, communications, and media companies
are merging to form such multimedia ventures as MSNBC
and Disney's Go Network. On the consumer level, new
devices are being used to combine computing with phones
and televisions. In the very near future, consumers will
replace their phones, TVs, and PCs with one central
media center (which may have several satellite devices
for convenience and portability). Even our money is fast
becoming digital, as we have automatic bank deposits of
our earnings while we buy things with credit and debit
cards. What this means is that digital products and
processes become more and more important as the Internet
gets closer and closer to people's everyday lives.
THE POTENTIAL
These three factors—Moore's Law,
acceptance of digital environments, and
convergence—assure us that the potential of the Internet
for the home-based entrepreneur is nothing less than
incredible. In fact, the belief in these three factors
has been driving our economy for some time now. Venture
capitalists are pouring hundreds of millions of dollars
into purely digital ventures. In the digital world, the
large corporations have to compete, not just with each
other but also with the home-based entrepreneurs. The
large conglomerates no longer have the exclusive
advantage. Given the low cost of computing power,
individual entrepreneurs now have at their disposal the
raw materials to develop digital products and processes
and make them available to the world. Even more
importantly, individual entrepreneurs can ban together
in digital environments (such as SFI's Full-Circle
Success) to combine their skills and knowledge and use
convergence to their advantage in a very efficient way,
rivaling the large companies with the results.
HOW TO POSITION
YOURSELF
To obtain convergence, you must bring
together computing power, media content, and information
processing. To obtain the economies of scale, you should
position yourself within a digital community where
resources can be shared. Despite the low cost of
computing, there is still power in numbers with regard
to media content and information processing. To position
yourself as a marketer for one of the fastest growing
digital communities in existence is without doubt the
smartest move you could possibly make right now. Having
done that, you can use your individual creativity,
skills, and resources in an environment of freedom
employing the low cost computing power at your disposal
to obtain your financial goals. Due to the three factors
discussed in this lesson, there is an unprecedented
opportunity available to you right now as an SFI
affiliate. You have but to take advantage of it.
WHAT'S COMING NEXT
This lesson introduced you to the big
picture. True success, however, is in the details.
Beginning with our next lesson, "Introduction to
Internet Traffic Patterns," we will begin to address the
details you need to master in order to become a
successful e-commerce entrepreneur. In that lesson, we
will start you thinking about how traffic flows across
the Internet. Understanding those traffic patterns is
crucial to your ability to interact with Internet
traffic in a successful way.
FOR FURTHER STUDY
Janet H. Murray of MIT explores the capabilities of
digital technology to create engrossing environments in
which people freely participate in her book, "Hamlet on
the Holodeck: The Future of Narative in Cyberspace."
(http://www.amazon.com/exec/obidos/ASIN/0262631873/theveryvipmaill)
by George Little
Copyright (year) Panhandle On-Line, Inc.
License granted to Carson Services, Inc. for
distribution to SFI affiliates. No part of this work may
be republished, redistributed, or sold without written
permission of the author.
For more information on the Internet Income
Course and other works and courses by George Little, see
www.profitpropulsion.com.
For Web Hosting services specially designed for
SFI affiliates, see www.profitpropulsion.com.
Continue To Next Lesson >>>
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