|Dear Internet visitor,
My intention is
to help you own a profitable Internet
Internet Home Business course that will help and guide
you to start off your Home Business on the Internet.
STARTING YOUR FIRST
YOU WILL LEARN
Itís time to take the academic
concepts discussed in this course and apply them to
produce multiple income streams on the Internet. We will
start by reviewing the basic purpose of our efforts and
then explore a practical exampleóa Web project that
produces a stream of income.
A FOOTHOLD ON THE
You should think often about what you
are trying to accomplish through your efforts. You want
to build multiple income streams that are either
residual or leveraged. Remember that residual income
comes from doing something once and getting paid for it
again and again for a long time afterwards. Leveraged
income comes from your share of the accomplishments of
people you have recruited and trained. If it were not
for residual and leveraged income, we would all be
destined to toil our lives away in an unending effort to
make ends meet. Rather than just trading time for money,
your goal is to set processes in motion that make
money--and continue to make money even after you stop
working on them. That gives you residual income. Your
goal is also to recruit people to your team and help
your team members initiate processes that make money.
That gives you leveraged income. You want to set these
money-making processes in action and let them work for
you, so you will have the time and money needed to do
the things in life you enjoy.
This course is designed to train you to do just that by
creating multiple streams of income via the Internet.
Letís focus for a moment on the adjective "multiple" in
the previous sentence. You want to create a process that
works. Then, you want to start over and create yet
another process that works, and then another and
another. Why? Because the more you have working for you,
the more money you will make. Plus, if one or two of
your strategies stop working, you will have others still
working for you. With multiple strategies, you can often
combine two or more of them in ways that enhance each
other. With multiple strategies, you can also afford
occasional failures, learning from them and taking that
knowledge and applying it to other existing and new
Think of creating your income strategies as planting
trees in an orchard. The more trees you plant and the
more carefully you nurture what you have planted, the
more fruit you can eventually collect. When the trees
are strongly established, you can just keeping coming
back and picking your fruit in abundance. If a few of
the trees die, your orchard has many more to take their
place. However, you still have to start by planting one
tree--your first tree.
PLANTING YOUR FIRST
With these concepts in mind, letís get
started with your first strategy. Remember, SFI is
designed with multiple income streams already available.
You could start by picking one of the products or
services in the SFI arsenal (see the
Affiliate Store or
Marketing Aids section for more information) and
concentrate on promoting it. At the time of this
writing, you could concentrate on promoting the
ē International Association of
Home-Business Entrepreneurs (IAHBE),
ē Veriuni Wireless Long-Distance service
ē Veriuni Dial-Up Internet access service,
ē Great Domainia domain registry service,
ē Veriuni environmentally safe cleaners,
ē Veriuni wellness products,
ē Or one of the many other products, services, books,
and training series available through SFI.
After you develop one successful
promotional strategy for your chosen product or service,
you can move on to another, and then another.
However, you may want to first consider a personalized
strategy, in which you promote your own product or
service alongside these SFI products and services. After
all, if you already have your own brick-and-mortar
business, why not use the Internet promotion skills you
learn here to promote your own business? You can then
use your own products/services as a stepping-stone to
promoting SFI products and services.
If, for example, you have a flower shop, you could build
and promote a Website featuring your store, as well as
some or all of the various SFI products and services. If
you do not already have your own business, why not give
thought to some product or service that you could
provide over the Internet? If you cannot come up with a
product or service to offer, try to think of some
information you could offer online for free and that
would be of use to others.
As we discussed previously, most search engines do not
like affiliate Websites. Even some PPCís exclude SFI
Gateway sites because of the sheer volume of SFI
affiliate sites already listed there. The upshot is that
search engines do like unique and useful content. Search
engines are not prejudiced against commerce--just
affiliate-based commerce. Search engines, as a general
rule, favorably rank sites in which the Webmaster sells
his or her own products or services or offers some
useful information. The reasoning is that such a
Website, by definition, is unique because only that
person sells that particular product or service or
offers that particular information. Such a site, if
professionally done, should earn you a good search
engine ranking over time.
So, to summarize--creating a unique product or service
and designing a Website to sell your product or service
and also promote your SFI Gateways in one very useful
strategy for generating income. You can obtain a good
search engine ranking because your site will be unique.
You can then use this ranking to promote your own sales,
as well as SFI products and services.
DIFFERENT STROKES FOR
Everyone has his or her own different
background, education, knowledge, talents, and skills.
What works well for one person may not work at all for
another. Some of you have your own brick-and-mortar
business and some do not. Some of you have financial
resources and some do not. Some have a lot of time to
devote to online ventures and some do not. Thus, there
is no one way for creating income on the Internet that
will work for all people. We have to find the way that
works for each of us.
In creating an example for this lesson, I tried to find
one in which the largest number of readers could relate.
It requires few resources to apply the strategy I will
describe here. However, keep in mind that hundreds of
thousands of people read this course. Consequently, the
following example may not work for everyone simply
because of the number of readers using the same
strategy. What will work for you is a strategy that is
uniquely yours. Just use this lesson as an example of
how to go about the process of creating and implementing
a strategy for online income. Then, develop a strategy
that is best suited to your particular knowledge,
skills, and resources.
Letís say that our friend "Donna" has
some very good family recipes that have been handed down
in her family for years. She can sell her family recipes
online and effectively promote her SFI business with
just one Website.
First, she needs to make sure that Grandma didnít just
copy those recipes out of a published book. She canít
sell something that's copyrighted and legally belongs to
someone else. If she is comfortablethat her recipes are
the work of her own family, she is then free to sell the
material via the Internet.
Next, before putting a lot of work into the Website,
Donna should look ahead a bit and see how her efforts
may eventually play out. She can go to a prominent PPC
search engine (which, at the time of this writing is
Overture.com), and search for "family recipes." At the
time of this writing, a search on Overture.com reveals
there are no bids showing on any of the results for such
a search. Thatís good! That means that a $0.05 bid (the
minimum bid) will provide the top spot for that search
phrase at this time.
Note that using a key phrase (family recipes) rather
than a keyword (recipes) gives Donna more flexibility
for her promotional budget. A search on Overture.com for
the sole keyword "recipes," for instance, shows a bid of
$1.86 for the top listing in the results at this time.
The key phrase "family recipes" has no bids on it at
The next thing Donna will want to know is how often
people search for "family recipes," as opposed to the
single keyword "recipes." The "Search Term Suggestion
Tool" on Overture reveals that, at this time, the key
phrase "family recipe" received 587 hits in the previous
month. The single keyword "recipe," on the other hand,
received 857,591 hits in the previous month. If Donna
has a particular ethic background, there are even more
options. The search phrase "Greek recipes" was searched
for 9,214 times last month, and the top bid at this time
is only $0.05. The search phrase "Italian recipes" was
searched for 48,610 times last month and has a top bid
at this time of $0.08. "Cajun recipes" was searched for
6,751 times last month and currently has a top bid of
$0.06. "Southern recipes" was searched for 4,520 times
last month and has a current top bid of $0.08. Also,
donít forget misspellings of various search phrases. For
example, there is no bid on the phrase "sourthernrecipes"
(with the space left out), yet it was searched for 38
times last month.
This quick investigation has revealed some important
information. First, the keywords related to Donnaís
content do generate traffic. The keyword "recipe" was
searched for more than 850,000 times last month on
Overture and its related sites. Our investigation also
reveals that Donna can generate some reasonably priced
traffic through the PPCs by bidding on some key phrases
while she continues to improve her ranking in the
traditional search engines. You can see from the example
above that by using the key phrase "family recipe,"
Donna could get about 600 hits for $0.05 apiece. Hits
beyond those first 600 could cost her as much as $1.87
per hit (using the single keyword "recipes"). However,
she could use a key phrase designating her particular
heritage (i.e. Italian, Cajun, Greek, etc.) that could
generate thousands more hits for $0.09 apiece or less.
So, at this point Donna knows that if she can produce an
average return on investment (ROI) of $1.87 or more per
hit, she has a very viable strategy right from the start
using PPCs. By using key phrases,she can make the
strategy work right from the start, albeit on a smaller
scale, with an ROI of only $0.06 per hit. If Donna
determines that she cannot produce an ROI of at least
$0.06 per hit to the site, then she may want to opt for
a different strategy to build her rankings in the
traditional search engines.
To get some feel for how stiff the competition may be in
traditional search engines, let's perform a hypothetical
search on Google.com using the keyword "recipes." Now,
letís say that the site at the top of the search results
listing is "toprecipesiteongoogle.com" (a hypothetical
site). We already know that Google relies heavily on the
number of links to a Website in its ranking algorithm,
and we can easily see how many sites link to the site by
typing "link:toprecipesiteongoogle.com" into the Google
search engine field. When we do this, letís say we find
out that 2,430 sites link to that site.While links to a
site are not the only factor involved in ranking, it is
a prominent factor with the Google search engine. Thus,
the competition for ranking sites with the keyword
"recipes" might appear to be pretty stiff; it would take
quite a bit of time and effort to get 2,430 links to
On the other hand, more than 850,000 people per month
perform a search for "recipes" on Overture, and we can
assume a similar number do the same on Google. Donna
could have a hugely successful site with just a small
fraction of that 850,000 plus traffic each month.
Following the procedure above, we could determine that
the last site on the first page of the results for a
search for "recipes" on Google has only 500 sites
linking to it. The last site on the second page of the
results has only foursites linking to it. If Donna's
site shows up anywhere on the first three pages of
results for a Google search for "recipes," she can
expect to get some portion of those 850,000 potential
hits. Thus, if she can build a very professional site
and get just a few other sites to link to her Website,
she can compete effectively on the traditional search
Letís say that Donna is encouraged enough by this
preliminary investigation to proceed with her chosen
strategy. In the next lesson, we'll look at this example
in more detail and show you how Donna implements her
strategy. In the meantime, think about your own unique
subject area and run your own preliminary investigation
of keywords, as we did for Donnaís site. Hopefully, your
results will be even more encouraging than Donnaís.
To begin building multiple streams of
residual and leveraged income on the Internet, you have
to start somewhere, preferably with your own unique
knowledge, talents, skills, and resources. In this
lesson, we started with an example for our hypothetical
friend Donna, who is building a Website to publish and
perhaps sell her collection of family recipes. We walked
through Donna's preliminary investigation of PPCs and
traditional search engines to assess the feasibility of
succeeding with this project. To make this assessment,
Donna utilized searches and keyword suggestion tools
available on the PPCs and traditional search engines.
You can investigate your own keywords and key phrases
just like we have done for Donna.
WHATíS COMING NEXT
In our next lesson, we will continue
with our example as Donna builds her Website and begins
to promote it.
by George Little
Copyright (year) Panhandle On-Line, Inc.
License granted to Carson Services, Inc. for
distribution to SFI affiliates. No part of this work may
be republished, redistributed, or sold without written
permission of the author.
For more information on the Internet Income
Course and other works and courses by George Little, see
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