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Lesson #16



Itís time to take the academic concepts discussed in this course and apply them to produce multiple income streams on the Internet. We will start by reviewing the basic purpose of our efforts and then explore a practical exampleóa Web project that produces a stream of income.


You should think often about what you are trying to accomplish through your efforts. You want to build multiple income streams that are either residual or leveraged. Remember that residual income comes from doing something once and getting paid for it again and again for a long time afterwards. Leveraged income comes from your share of the accomplishments of people you have recruited and trained. If it were not for residual and leveraged income, we would all be destined to toil our lives away in an unending effort to make ends meet. Rather than just trading time for money, your goal is to set processes in motion that make money--and continue to make money even after you stop working on them. That gives you residual income. Your goal is also to recruit people to your team and help your team members initiate processes that make money. That gives you leveraged income. You want to set these money-making processes in action and let them work for you, so you will have the time and money needed to do the things in life you enjoy.

This course is designed to train you to do just that by creating multiple streams of income via the Internet. Letís focus for a moment on the adjective "multiple" in the previous sentence. You want to create a process that works. Then, you want to start over and create yet another process that works, and then another and another. Why? Because the more you have working for you, the more money you will make. Plus, if one or two of your strategies stop working, you will have others still working for you. With multiple strategies, you can often combine two or more of them in ways that enhance each other. With multiple strategies, you can also afford occasional failures, learning from them and taking that knowledge and applying it to other existing and new strategies.

Think of creating your income strategies as planting trees in an orchard. The more trees you plant and the more carefully you nurture what you have planted, the more fruit you can eventually collect. When the trees are strongly established, you can just keeping coming back and picking your fruit in abundance. If a few of the trees die, your orchard has many more to take their place. However, you still have to start by planting one tree--your first tree.


With these concepts in mind, letís get started with your first strategy. Remember, SFI is designed with multiple income streams already available. You could start by picking one of the products or services in the SFI arsenal (see the Affiliate Store or Marketing Aids section for more information) and concentrate on promoting it. At the time of this writing, you could concentrate on promoting the following:

ē International Association of Home-Business Entrepreneurs (IAHBE),
ē Veriuni Wireless Long-Distance service
ē Veriuni Dial-Up Internet access service,
ē Great Domainia domain registry service,
ē Veriuni environmentally safe cleaners,
ē Veriuni wellness products,
ē Or one of the many other products, services, books, and training series available through SFI.

After you develop one successful promotional strategy for your chosen product or service, you can move on to another, and then another.

However, you may want to first consider a personalized strategy, in which you promote your own product or service alongside these SFI products and services. After all, if you already have your own brick-and-mortar business, why not use the Internet promotion skills you learn here to promote your own business? You can then use your own products/services as a stepping-stone to promoting SFI products and services.

If, for example, you have a flower shop, you could build and promote a Website featuring your store, as well as some or all of the various SFI products and services. If you do not already have your own business, why not give thought to some product or service that you could provide over the Internet? If you cannot come up with a product or service to offer, try to think of some information you could offer online for free and that would be of use to others.

As we discussed previously, most search engines do not like affiliate Websites. Even some PPCís exclude SFI Gateway sites because of the sheer volume of SFI affiliate sites already listed there. The upshot is that search engines do like unique and useful content. Search engines are not prejudiced against commerce--just affiliate-based commerce. Search engines, as a general rule, favorably rank sites in which the Webmaster sells his or her own products or services or offers some useful information. The reasoning is that such a Website, by definition, is unique because only that person sells that particular product or service or offers that particular information. Such a site, if professionally done, should earn you a good search engine ranking over time.

So, to summarize--creating a unique product or service and designing a Website to sell your product or service and also promote your SFI Gateways in one very useful strategy for generating income. You can obtain a good search engine ranking because your site will be unique. You can then use this ranking to promote your own sales, as well as SFI products and services.


Everyone has his or her own different background, education, knowledge, talents, and skills. What works well for one person may not work at all for another. Some of you have your own brick-and-mortar business and some do not. Some of you have financial resources and some do not. Some have a lot of time to devote to online ventures and some do not. Thus, there is no one way for creating income on the Internet that will work for all people. We have to find the way that works for each of us.

In creating an example for this lesson, I tried to find one in which the largest number of readers could relate. It requires few resources to apply the strategy I will describe here. However, keep in mind that hundreds of thousands of people read this course. Consequently, the following example may not work for everyone simply because of the number of readers using the same strategy. What will work for you is a strategy that is uniquely yours. Just use this lesson as an example of how to go about the process of creating and implementing a strategy for online income. Then, develop a strategy that is best suited to your particular knowledge, skills, and resources.


Letís say that our friend "Donna" has some very good family recipes that have been handed down in her family for years. She can sell her family recipes online and effectively promote her SFI business with just one Website.

First, she needs to make sure that Grandma didnít just copy those recipes out of a published book. She canít sell something that's copyrighted and legally belongs to someone else. If she is comfortablethat her recipes are the work of her own family, she is then free to sell the material via the Internet.

Next, before putting a lot of work into the Website, Donna should look ahead a bit and see how her efforts may eventually play out. She can go to a prominent PPC search engine (which, at the time of this writing is, and search for "family recipes." At the time of this writing, a search on reveals there are no bids showing on any of the results for such a search. Thatís good! That means that a $0.05 bid (the minimum bid) will provide the top spot for that search phrase at this time.

Note that using a key phrase (family recipes) rather than a keyword (recipes) gives Donna more flexibility for her promotional budget. A search on for the sole keyword "recipes," for instance, shows a bid of $1.86 for the top listing in the results at this time. The key phrase "family recipes" has no bids on it at this time.

The next thing Donna will want to know is how often people search for "family recipes," as opposed to the single keyword "recipes." The "Search Term Suggestion Tool" on Overture reveals that, at this time, the key phrase "family recipe" received 587 hits in the previous month. The single keyword "recipe," on the other hand, received 857,591 hits in the previous month. If Donna has a particular ethic background, there are even more options. The search phrase "Greek recipes" was searched for 9,214 times last month, and the top bid at this time is only $0.05. The search phrase "Italian recipes" was searched for 48,610 times last month and has a top bid at this time of $0.08. "Cajun recipes" was searched for 6,751 times last month and currently has a top bid of $0.06. "Southern recipes" was searched for 4,520 times last month and has a current top bid of $0.08. Also, donít forget misspellings of various search phrases. For example, there is no bid on the phrase "sourthernrecipes" (with the space left out), yet it was searched for 38 times last month.

This quick investigation has revealed some important information. First, the keywords related to Donnaís content do generate traffic. The keyword "recipe" was searched for more than 850,000 times last month on Overture and its related sites. Our investigation also reveals that Donna can generate some reasonably priced traffic through the PPCs by bidding on some key phrases while she continues to improve her ranking in the traditional search engines. You can see from the example above that by using the key phrase "family recipe," Donna could get about 600 hits for $0.05 apiece. Hits beyond those first 600 could cost her as much as $1.87 per hit (using the single keyword "recipes"). However, she could use a key phrase designating her particular heritage (i.e. Italian, Cajun, Greek, etc.) that could generate thousands more hits for $0.09 apiece or less.

So, at this point Donna knows that if she can produce an average return on investment (ROI) of $1.87 or more per hit, she has a very viable strategy right from the start using PPCs. By using key phrases,she can make the strategy work right from the start, albeit on a smaller scale, with an ROI of only $0.06 per hit. If Donna determines that she cannot produce an ROI of at least $0.06 per hit to the site, then she may want to opt for a different strategy to build her rankings in the traditional search engines.

To get some feel for how stiff the competition may be in traditional search engines, let's perform a hypothetical search on using the keyword "recipes." Now, letís say that the site at the top of the search results listing is "" (a hypothetical site). We already know that Google relies heavily on the number of links to a Website in its ranking algorithm, and we can easily see how many sites link to the site by typing "" into the Google search engine field. When we do this, letís say we find out that 2,430 sites link to that site.While links to a site are not the only factor involved in ranking, it is a prominent factor with the Google search engine. Thus, the competition for ranking sites with the keyword "recipes" might appear to be pretty stiff; it would take quite a bit of time and effort to get 2,430 links to your site.

On the other hand, more than 850,000 people per month perform a search for "recipes" on Overture, and we can assume a similar number do the same on Google. Donna could have a hugely successful site with just a small fraction of that 850,000 plus traffic each month. Following the procedure above, we could determine that the last site on the first page of the results for a search for "recipes" on Google has only 500 sites linking to it. The last site on the second page of the results has only foursites linking to it. If Donna's site shows up anywhere on the first three pages of results for a Google search for "recipes," she can expect to get some portion of those 850,000 potential hits. Thus, if she can build a very professional site and get just a few other sites to link to her Website, she can compete effectively on the traditional search engines.

Letís say that Donna is encouraged enough by this preliminary investigation to proceed with her chosen strategy. In the next lesson, we'll look at this example in more detail and show you how Donna implements her strategy. In the meantime, think about your own unique subject area and run your own preliminary investigation of keywords, as we did for Donnaís site. Hopefully, your results will be even more encouraging than Donnaís.


To begin building multiple streams of residual and leveraged income on the Internet, you have to start somewhere, preferably with your own unique knowledge, talents, skills, and resources. In this lesson, we started with an example for our hypothetical friend Donna, who is building a Website to publish and perhaps sell her collection of family recipes. We walked through Donna's preliminary investigation of PPCs and traditional search engines to assess the feasibility of succeeding with this project. To make this assessment, Donna utilized searches and keyword suggestion tools available on the PPCs and traditional search engines. You can investigate your own keywords and key phrases just like we have done for Donna.


In our next lesson, we will continue with our example as Donna builds her Website and begins to promote it.

by George Little
Copyright (year) Panhandle On-Line, Inc.
License granted to Carson Services, Inc. for distribution to SFI affiliates. No part of this work may be republished, redistributed, or sold without written permission of the author.

For more information on the Internet Income Course and other works and courses by George Little, see

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